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foroEmpresas.net - Foro de emprendedores

Marketing interno


Foro dirigido a ampliar el conocimiento que tenemos acerca de los medios de publicitación y de promoción para llegar al mayor número de clientes posible.
A menudo nos centramos en el marketing externo, creyendo que nuestros potenciales clientes han de ser los únicos que han de recibir una buena imagen de nuestra marca, pero algo que no debemos descuidar es el marketing interno, que consiste en la promoción de nuestra marca, de la identidad y de la imagen de nuestra empresa, pero de cara a nuestros empleados. En definitiva, se trata de venderle nuestra empresa a nuestros empleados para que se sientan mucho más satisfechos con su propio trabajo, una forma de motivarles. Dentro de este marketing interno existen múltiples estrateigas, pero una de mis favoritas es la de realizar actividades de team building que consoliden el equipo que hemos formado, ya que no debemos olvidar nunca la importancia del factor humano de nuestro negocio. Creo que una empresa que se preocupa por sus trabajadores crea una imagen corporativa mucho más positiva en general, de ahí que sea tan importante dedicar un departamento o un espacio en cada reunión a tratar temas como estos. ¿Qué os parece? ¿Qué hacéis en vuestras empresas para llevar adelante el marketing interno?

Fecha de envío » Lun Dic 09, 2019 3:41 pm

.
beemer
 
Mensajes: 1
Registrado: Lun Dic 09, 2019 3:37 pm

Me parece buena idea, al final todo suma compañero.

Fecha de envío » Lun Feb 28, 2022 1:26 pm

Laurarojas31
 
Mensajes: 6
Registrado: Lun Feb 28, 2022 1:17 pm


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